What is it about entering the lobby of a fine hotel that seems to heighten our sensibilities as our eyes dance from the floral arrangement atop the entry table to the sparkle of the chandelier?
What is it about a developer's model house that has us appreciating one room to the next and imagining ourselves lounging on the deck savoring the sunsets?
The common thread is they were strategically designed to attract and entice. This practice, know as staging, has now become an essential tool for the highly competitive business of real estate marketing, giving a proven saleable edge to those homes that have been staged for potential buyers.
According to statistics
released by the Real Estate Staging Association (RESA) for 2009, occupied &
vacant homes spent 78% less time on the market when staged.
The National
Association of Realtors survey found that staged homes sell 49% faster than
non-staged.
IT IS MOVING FROM FUNCTION TO DYNAMIC PRESENTATION
One of the major reasons for the success of staged/detailed homes is typically buyers are impacted by what they see before them, not the home's potential or the way it could be. Buyers want to visualize themselves living in the house, clearly seeing the home and its features without being overwhelmed or distracted by the current homeowners' influences.
STAGING A HOME IS THE ART OF NEUTRALIZING THE SPACE RATHER THAN DECORATING TO PERSONALIZE THE HOME.
"It has been a pleasure working with Candace for a few years now. She has staged both occupied and vacant homes from $100,00 to $800,000. Her success is evident in that 93% of the homes she has staged for us have contracts within 40 days." ---Joe Simms, Broker & Part Owner of Remax Associates 2007 President of the Greater Louisville Association of Realtors
When a family is ready to sell their home, often their emotional ties make it difficult to view the home through unbiased eyes. Quirky home idiosyncrasies have become normalized and are no longer viewed as items to address. In addition, busy lifestyles impact the transitional period of shifting the day-to-day home to a marketable asset.
Home Detailing becomes a sensitive and impartial agent enabling a marketable transformation to occur.The home will reflect its distinctiveness without infringing upon a buyer's own sense of design and lifestyle.