What is it about entering the lobby of a fine hotel that seems to heighten our sensibilities as our eyes dance from the floral arrangement atop the entry table to the sparkle of the chandelier?
What is it about the display in a store front window that stops us in our tracks and turn to go inside?
What is it about a developer's model house that has us appreciating one room to the next and imagining ourselves lounging on the deck savoring the sunsets?
The common thread through these settings is they were strategically designed to attract and entice.
Staging is the Art of Neutralizing the Home rather than Decorating to Personalize the Home
Usually referred to as staging or real estate enhancement, this technique portrays a specific environment and ambiance favorable to consumers, allowing them to effortlessly place themselves within the created surroundings.
This practice has found its way into the highly competitive business of real estate marketing, giving a proven saleable edge to those homes that have been staged and detailed for potential buyers.
One of the major reasons for the success of staged/detailed homes is typically buyers know only what they see before them, not the home's potential or the way it could be. Buyers want to visualize themselves living in the house, clearly seeing the home and its features without being overwhelmed or distracted by the current homeowners' influences.
The goal of Home Detailing is to stage the seller's home for prospective buyers by accentuating its finest features and highlighting its overall attraction and possibilities.
The home will reflect its distinctiveness without infringing upon a buyer's own sense of design and lifestyle.
2004-2005 survey of 200 homes revealed when staged averaged 50% less time on the market and yield 6.9% higher sell price. stagedhomes.com
Home Detailing services Kentuckiana ~ the Louisville and southern Indiana area